Summary: The client requested an article to accompany their service page. They wanted three sections: The History of Screen Printing, The Screen Printing Process, and The Advantages of Screen Printing for Advertising. Links have been omitted.
Origins and History of Screen Printing
Screen printing has a long and interesting history. It started in China, around 1000 AD. Some argue that this date is for the more recent, recognizable form of screenprinting, and that another form was present much earlier. The first screens were made from silk, and thus, when silkscreening made it’s way to Europe in the 18th century, it was not frequently used. However, as time went by, silk became more accessible to Europeans and silk screening became more widely used.
Then, in the early 20th century, Europeans began to experiment with screen printing chemicals. They also developed the first stencils made from photographs, known as photo-imaged stencils. However, this innovation took a while to catch on. In the 1960s, Andy Warhol helped spread the popularity of screen printing as an artistic technique in the United States. Can you recall Andy Warhol’s Marilyn Monroe print and portfolio? This incredibly popular image was made using screen printing and a photo-imaged stencil. In fact, it was one of the first works Warhol produced through screen printing.
He and other artists produced some of the most recognizable images in the world today, using screen printing. Now, screen printing is used to create art, shirts, movie posters–even to create the backglass image on older pinball machines!
A Summary of the Screen Printing Process
What is the basic process of screen printing? What materials are needed? First, the screen. This is a mesh covered frame that is placed on top of the material (a t-shirt, for example) that receives the print. Initially, mesh was made from silk. Now, mesh can be made from different materials, depending on the desired effect. The mesh also needs to be placed on the frame under a great amount of tension, or the image will be distorted.
The next item needed is the print, or stencil. The stencil contains the image or text that is being printed. It blocks the screen from the ink, allowing the ink to pass through the open parts of the screen, onto the receiving material. As mentioned earlier, the stencil in Andy Warhol’s print would be the image of Marilyn Monroe.
Before printing can take place, the screen has to go through a process to ensure that undesired ink doesn’t leak through and so that a clean area is left behind in the shape of the desired image. After the screen and frame are prepped, printing can take place. To do this, the screen is placed on top of the object. Then ink is put on top of the stencil and screen. Last, a squeegee is used to spread the ink and create the image on the material.
What Screen Printing Can Do For Your Business?
Perhaps one of the reasons the screen printed look is so desirable is the culture that surrounds it. From its early start in China, to its modern use in the art of Andy Warhol and other artists, screen printing has been used as one of the most popular modes of expression. Regardless, it’s easy to see how screen printing can bring a unique look to your business.
Humans are very visual beings. In fact, some people argue that it is our dominant sense. Screen printing creates strong, one of a kind images that can be enhanced using bold colors. This definitely makes an impression on your customers. When they wear your apparel, they also see your logo or image, and they think about your business. The more they think about your business, the more likely they are to remember it when they need your services again.
Now imagine the following scenario: Your business image or text is on some of their apparel. One day, your customer dresses in a shirt, hat, jacket, etc., that came from your business. Your customers can take your company’s message anywhere: to the park, gym, work, shopping, out to meet friends or family–you name it, the possibilities are endless. This is kind of equivalent to a walking billboard!
Not only that but since screen printing creates such a unique and interesting look, it’s sure to attract attention and create conversation. Your customers will be able to talk to others about their experience, first hand. So, now, not only have people seen your brand all day while your customer has been walking around, but some of them have also had conversations about your business. Now your reputation is spreading both visually and by word of mouth. This type of impression is sure to be memorable and lasting, and it all started with a screen printed image that represents your business.
So, what are you waiting for? Contact us here at <Company Name> so we can be your source for screen printed apparel. We offer a variety of screen printing services that will fit your vision and budget. Need help to create a design that attracts attention and represents your business? No problem! We love working with our customers to create designs for their products. Let us work for you and let your business’ image spread!